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New England Patriots quarterback Tom Brady stars in a television commercial strutting city streets to a hip-hop soundtrack to market the masculinity of the iconic Aussie footwear.

While keeping with the company’s trademark sheepskin material, the styles the gridiron star is seen modelling are a far cry from the furry footwear worn on a wintery night in.

Ugg’s Fall Collection features a range of outdoor boots, urban shoes and slippers.

“They’re so comfortable when you put them on. The sheepskin’s really unique, so it’s an amazing product on your foot,” Brady says in the making of the Steps commercial.

The NFL’s most valuable player claims to be a long-time fan of the ocker brand.

“It was always my favourite Christmas present to get. But I’ve been wearing Ugg for a long time, long before this shoot ever took place,” he said in an interview during the M&C Saatchi advertising campaign.

The advertisement debuted on ESPN during Monday night’s game between the Patriots and the Miami Dolphins.

Ugg Australia president Constance X. Rishwain said Brady’s endorsement was part of a new tact to market the sheepskin boots to men.

“Our goal is to introduce men to the UGG experience through this campaign by pairing the rugged, masculine design sensibility of our collection with the unique comfort you get only when you put your foot inside our shoes and take a few steps,” Mr Rishwain said in a release.

The campaign includes a 10 storey high billboard near Madison Square Garden in Manhattan, Associated Press reports.

But some commentators were unconvinced of the Australian icon’s new appeal.

Associated Press sports writer Jimmy Golen said Brady was the wrong ambassador to boost the brand’s man-appeal.

“By making Tom Brady the centerpiece of a new advertising campaign, UGG is hoping to show its furry footware isn’t just for teenage girls anymore.

“Maybe they should have looked a little deeper into Brady’s background.

“The two-time NFL Most Valuable Player was photographed for a men’s magazine cradling a goat in his arms and caught at carnival in Brazil sporting a ponytail — looks more in line with UGG’s old demographic than the new one it is trying to court,” Golen said in an article.

From:http://www.heraldsun.com.au/entertainment/confidential/us-football-star-tom-brady-features-in-ugg-boot-advert/story-e6frf96o-1226136577755